pRhetoric of Science and Technology SeriesppIn strongSuasive Iterationsstrong, Rieder argues that in order to engage persuasively with audiences today, digital rhetors and distant writers must break through the screen-based looking glass of the PC era that persists in our fields. The PC era normed us to the idea that the virtual realm of the computer is separate and distinct from our real, everyday world. Yet the new, post-PC era of physical computing is now replacing the screen, keyboard, and mouse, producing engagements in which the virtual and the real are combined, leading to an ever-growing range of experiences between the self and the world. Rieder argues that to persuade or move an audience today, rhetors and writers must invent experiences that evert the virtual and the real in novel ways. This creative process begins with transductive and stylistic uses of the sensors, actuators, and microprocesses that are the building blocks of this new era of popular computing.ppemSuasive I