pbHow orange juice became a North American breakfast staple and what 100 pure orange juice means todaybbr br Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice How did it turn from a luxury into a staple in just a few years More important, how is it that we don't know the real reasons behind OJ's popularity or understand the processes by which the juice is producedppIn this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army's need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA's decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola which owns Mi