p2024 Reprint of the 1928 Edition. emPropagandaem, an influential book written by Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Bernays wrote the book in response to the success of some of his earlier works such as emCrystallizing Public Opinionem 1923 and emA Public Relations Counsel em1927. emPropaganda emexplored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, consumer choices and corporate image, which we now call branding. Walter Lippmann was Bernays' unacknowledged American mentor and his work emThe Phantom Publicem greatly influenced the ideas expressed in Propaganda a year later. The work propelled Bernays into media historians' view of him as the father of public relations.ppBernay's manual of mass manipulation provides a detailed examination of how public discourse and opinion are shaped and con