pbAt Nike, the desire to be the best is a journey, not a destination - better is always temporary.bppPhaidon commemorates the company's influence with iNike Better is Temporaryi, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon.ppThis immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more.ppBeginning with Breaking2, an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability.ppThe book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors ove