Marketing | Baines Paul | Keménykötésű

Áruház

ENbook.hu

Márka

Oxford Univ Pr

How does Samsung use data to improve customers' omnichannel shopping experiences pHow does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever pHow do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption pWith insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, emMarketingem, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society. pThe fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and 'femvertising' illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully int

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