From the first page to the last, from Thomas Kinkaid really to Matthew Barney, this book serves as a launching pad. Conclusions are perpetually delayed. Resolutions are continually postponed. The text is written for takeoff, not arrival. It is a first step for readers' explorations of current modes of art making and for their own future artistic achievements. The much-anticipated follow-up to iArt on the Edge... and Overi, Linda Weintraub's highly accessible introduction to contemporary art since the 1970s, iIn the Making Creative Options for Contemporary Arti explores essential but sometimes elusive facets of art making today. In her trademark writing style--straightforward and jargon-free--Weintraub sets out to itemize the conceptual and practical concerns that go into making contemporary art in all its endless permutations. In six clearly defined thematic sections--Scoping an Audience, Sourcing Inspiration, Crafting an Artistic 'Self', Expressing an Artistic Attitude, Choosing a Mi