From Monopoly to Competition: The Transformations of Alcoa, 1888 | 1986 | Smith George David | Keménykötésű

Áruház

ENbook.hu

Márka

Cambridge

Over the past century, Alcoa has developed from a small entrepreneurial venture to a giant corporation from a one-dimensional, owner-managed firm to a complex managerial bureaucracy from a domestic company to a multinational enterprise. In the process, Alcoa survived a difficult transition from its long-held position as a monopolist of aluminum production to its current status as a firm operating in highly competitive international markets. This book presents Alcoa's history, from its beginnings as a speculative venture seeking to exploit an untested technology, through its rise to become the most successful monopoly in American history. By World War II, no other American corporation had developed its industry's markets more dramatically and then dominated them more completely. The book analyzes the undoing of Alcoa's monopoly by war and antitrust, as well as how Alcoa adapted to evolving forms of competition.

22624 HUF