biFrom an Idea to Disneyi is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey b p I only hope that we never lose sight of one thing--that it was all started by a mouse. --Walt Disney p Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book ulliFind out what Walt first intended to name his famous mouse. Hint It wasn't Mickey liliDiscover behind-the-scenes magic of how Walt Disney World is run.liliExplore the ways the Disney expanded its brand from a little mouse into media, merch