pbThe truth about the beef on your plate--no bull.b pBeef is to the American palate what sunshine is to beaches, what popcorn is to movies, what a hot dog is to a ballpark. From hamburgers to meatballs, briskets to ribeyes, the average American eats almost 60 pounds of beef every year. Let's face it despite the rise of trendy plant-based imitations, real beef is here to stay. Isn't it time you knew what really goes into your beef, and how to get the most out of it pFrom Scott Lively aka The Beef Geek, founder of the U.S.'s largest organic beef company, Dakota Beef, comes an essential reference book and primer to America's favorite meat. This field guide cuts through the bull and serves up juicy facts about the Big Beef industry, arming you with the knowledge you need to make the best choices for you and your family. pYou'll find out what packers, grocers, and the government know, but don't have to tell you. You'll learn how to look at a cut of beef and know whether it's clean, green, a