Arguably the most famous book in its field... In theoretical terms, the legacy of emDoing Cultural Studiesem confirms that this classic read is not just about the Walkman itself, but represents a series of clear observations about the symbolic meanings of culture.br emstrong- LSE Review of Booksstrongembr br Why think about the Walkman in the 21st century Can the Walkman help us understand today's media and cultural practices Through the notion of the 8242circuit of culture8242, this book teaches students to critically examine what culture means, and how and why it is enmeshed with the media texts and objects in their lives. Students will br ul liUnpack the key concepts of contemporary culture, such as mobility, materiality, consumption and identityli liLearn to think about some of the cultural conundrums of the present and their relation to the past, such as branding cultureli liLook with fresh eyes at today8242s media world and the cultural practices it gives rise toli liGain practic