pWhat if selling meant doing the best thing for your prospects--every timestrongppStraight from the work of two expert sales consultants comes decision intelligence, a genuinely customer-centric approach that turns traditional selling on its head. Ready for bigger deals, flowing pipelines, and higher closing ratesppThis book is for sales professionals who are tired of the sales target treadmill and disillusioned with the old, manipulative ways of selling. Learning to sell in a new way, however, requires strength stronger than the hardened habits, routines, and mindsets that resist change.ppThis requires a transformative approach--a wholesale shift in the way your people think about selling and the way they actually do it.strongppThis genius approach applies the insights of transformative science to expose a root problem in sales the conviction held by salespeople and clients alike that selling is fundamentally a process of pitching, persuading, and pressuring people to buy. This single