bThe easy way to communicate best when it matters mostbpMost people are aware of the importance of handling critical conversations well. However, when it comes down to actually being in a difficult situation that calls for key communication skills, many do not know how to practically apply their own thoughts.ppiCritical Conversations For Dummiesi is a step-by-step reference for the variety of crucial conversations life presents in the workforce. It's packed with strategies for preparing for high-stakes situations being persuasive not abrasive knowing the value of assertive communication resolving failed promises and missed deadlines maintaining morale when firing staff getting new employees off on the right foot managing staff relations and strengthening team relationships understanding audience needs and motivations to get positive results altering confrontational language to cooperative language during difficult conversations and building relationships in the face of conflict.pulliIm