bFrom an Olympic gold medal-winning coach, a new playbook for effective athlete education and team building.b p From Tom Brady to Steph Curry, professional sports provide numerous examples of athletes that were deemed unlikely to succeed but ended up dominating. If great ones are not born, what principles should be driving the methods that make them p Championship results require championship behaviors--it's as simple as that. Excellence results from deliberate, coordinated actions rather than unplanned convergence of good luck and talent. It values both process and outcome on individual and team levels. p In this essential book, Hugh McCutcheon provides a tested framework for competitive excellence rooted in motor learning and psychology research. A sought-after coach and consultant, he illuminates the value of sports in society and the responsibility coaches have to help their athletes succeed in competition and in life. We won't always have five-star talent, but we can often make up