pJapanese animation is at the nexus of an international multimedia industry worth over 6.5 billion a year, linked to everything from manga to computer games, iPokemon iand plushies. In this comprehensive, critically-acclaimed history, Jonathan Clements traces the production and reception history of anime, from a handful of hobbyists in the early 20th century to the Oscar-winning iSpirited Awayi and up to the present day, with anime established as a global medium. pExploring the cultural and technological developments of the past century, Clements addresses topics such as wartime instructional animation and work-for-hire for American clients. Drawing on the testimonies of industry professionals, a myriad of Japanese-language documents, memoirs and books, iAnime A Historyi illuminates the anime business from the inside, investigating its innovators, its unsung heroes and its controversies. pThis new edition has been revised and updated throughout, with full colour illustrations and new c