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Zavvi US

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company's most iconic shoes. With their project The Tenwhich reimagines icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among othersthey reinvigorated sneaker culture.Virgil Abloh's new designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh plays with language and sculptural elements to construct new meaning.  Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzes what makes each shoe iconic and deconstructs it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.Icons traces Abloh's investigative, creative process through documentation of the prototypes, o

designer sportswear