The front panel features a drawn colored illustration of men, women, and an automobile waiting in line for Armour's Star Frankfurters. The inside panels features a colored illustration of a pop-up roll revealing a frankfurter inside a bun. Below the pop-up are a few paragraphs promoting the hot dog. The rest of the inside panels are dedicated to six recipes that utilize Star Frankfurters in them. The recipes listed are: Star Frankfurters and Potato Salad, Star Frankfurter Rolls, Cooking Star Frankfurters, Star Frankfurters and Baked Potatoes, Casserole of Star Frankfurters and Potatoes, and Roasted Star Frankfurters. Next to the recipe is another colored illustration depicting a plate of frankfurters and an unopened a package. On the back cover the numbers 120722 are printed along with "patent pending." Measures 5" x 3" (folded), 11 1/2" x 3" (unfolded).