pThis playbook covers in depth how to discover, develop and embed company values, one of your most strategic but often underutilized business tools. Packed full of tips, tools and case studies from leading organizations including Atlassian, Banco Santander, Deloitte, LEGO Group, Purina, WD-40 Group, Virgin Atlantic and Zoom, this book is a game-changer in using values strategically and effectively. You'll get insights into how companies can and have moved away from generic and meaningless values to ones that provide strategic direction, focus and motivation, including a new chapter on how values have done this during the COVID-19 pandemic, showing their importance even in the most challenging times. You'll learn how to bring your values out to play by embedding them into everything you do, being so much a part of how you operate that even if they're nowhere in sight, your employees will know, believe in, and live them in their behaviors and actions.ppbrp