Pocketbook Power | Book | Hardcover | Bernice Kanner | EN

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Buch, Hardcover Bernice Kanner Erscheinungsjahr: 2004 Verlag: McGraw-Hill Companies Sprache: Englisch A marketing expert describes how female "spending power" has changed the face of advertising and marketing over the last thirty years and uses first-hand accounts from advertisers and marketers to show how the apparel, health care, technology, and financial industries have been transformed by women.

3.59 EUR